As ever Adam, who is just so good at blogging, is on the money with his view on it too. The fact that Andrew Sullivan has stopped writing a blog has led some to catch a nasty dose of lazy endism. But as Adam says, blogging has simply evolved (Medium, Tumblr et al), and so many services now have something of the characteristics of the medium. It's no longer one thing. So he could well be right when he says: 'Blogging is so deeply entwined with the web itself that we don't even really need the word any more'.
It's true. It's not the 'blogosphere' (as we used to call it) of years back, and I lament many bloggers whom I used to love reading but who have fallen by the wayside over the years. But nothing killed blogging because blogging isn't dead. It simply sits amongst its own echoes in the myriad other opportunities we have for digital self-expression and as Adam says, 'is just part of the language of publishing on the web'.
For what it's worth I'll keep doing what I do here as long as I find it useful and people want to read it. If I'm honest I think I'd struggle without it. It would be like an itch I couldn't scratch. It is by far the best way I know of thinking out loud, of working out what I think about all the stuff I read about. I've met so many amazing people because of it. It has enabled me to start my own business. It has been creds deck, business development tool, and cathartic soapbox in one. And it has (in so many unanticipated ways) brought me so much value over the years.
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