Our next London Google Firestarters event will be happening on March 23rd at 6pm in Google HQ London and I'm delighted to say that we have the legendary Paul Feldwick (above) speaking about his brand new book 'The Anatomy of Humbug: How To Think Differently About Advertising'.
Paul's book is quite possibly the most important book on advertising to have been written in recent years – a great analysis of how advertising really works, picking apart entrenched and often contradictory beliefs. Russell Davies said that every planner should get a copy ‘and read along as every advertising theory dissolves into dust’. Rory Sutherland described it as 'unique and extraordinary'. Jim Carroll said it was 'fascinating, provocative and inspiring'.
Paul is of-course is something of a planning legend having spent thirty years in advertising at Boase Massimi Pollitt/DDB as an account planner, and fifteen of these years in a global strategic training and development role for DDB Worldwide. He's now an author and an independent consultant and has more recently studied organisational change. So this will be excellent.
The event is invite only but as always, I have some guest passes to give away to readers of this blog. If you'd like one, please let me know in the comments or drop me a note.
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