The Talent Revolution Survey

I've done quite a bit of work in the digital skills area and one of the things you see a lot, particularly in non-digital-specialist roles, is a disconnect between intent and action when it comes to training, so anything that gives companies more reason to invest in their people in this way is a good thing. So it's interesting to see that the Google Digital Academy (full disclosure: I do some work with the Google Digital Academy on their Google Squared programme) have got together with a group of industry bodies (including the IAB, ISBA and The Marketing Society) and big advertisers to launch the Talent Revolution Survey. The idea behind the survey is to build a knowledge bank on what marketers do well in the field, and what they do less well, and if you have a number of marketers complete the survey you get access to a benchmarking report. More details here.