You'll know by now that I'm working with the smart folk at AdaptiveLab on our Twitter curation app Fraggl. The core concept and methodology behind Fraggl – curating the best content shared on Twitter through a combination of human, social and algorithmic curation and delivering it straight to your inbox every morning – has not changed since its inception (James calls it an 'awesome catcher' which I really like).
But we have iterated a lot over the past year that the beta has been live. It's been fascinating how the algorithm has had to change in response to changing use of Twitter which has impacted the balance of social signals that we use as a key part of the curation process. And we've also made improvements to design and content presentation in that time.
So, continuing in that vein we've made some more ongoing improvements including ensuring that every link is presented with a snippet of text that tells you more about what you'll find, changes to deal with representation of content behind paywalls, and foreign language content (sorry non-English speakers but concentrating on English language content first).
We also have a shiny new website to improve on-boarding and better explain what we do. But the big news is that we have now created a brand new version of Fraggl specifically for the health sector that is designed to surface forward-facing, interesting content and trends around the intersection of digital and health. The source list for this content has been curated by Pritpal S Tamber, a well-known specialist in the future of the health sector. We've been trialling the new product for a few weeks now and it seems to be surfacing some fascinating content so we'll be working to improve that over time. In the meantime, you can sign up to Fraggl health here.
The health product hints at a broader future direction that we want to explore with Fraggl. We already have products that cover advertising and health. This joins the bespoke version we created for Google. And there is lots of potential to develop this concept to cover a broader spectrum of verticals, enabling people to get insightful, tailored, relevant content delivered to their inbox every morning. We're really excited about where this might go. Our subscriber numbers are growing at a faster rate now than ever before, and we'll continue improving the product as we go, launching new versions when we can. We'd like to thank everyone who has been a part of the process so far, and given us such valuable feedback along the way. If you're interested in developing your own vertical, or a version of Fraggl for your company, get in touch. And don't forget to subscribe.
Leave a Reply