I'm really excited to announce that, on the heels of our events in New York and our recent one in Austin at SXSW, Google Firestarters is coming to Australia. We'll be running two events in one week – one in Melbourne on the 21st April, and one in Sydney on the 22nd April – both on the theme of 'Adapting Strategy for the Adaptive Age'. We want to delve into how strategy and planning is changing in response to the impact of digital technologies on the practice of marketing and advertising.
It's a broad subject, that will no doubt touch on themes that have arisen at previous Firestarters – the intersection of technologically-native practices like user experience, service and product design with planning, impact on agency remuneration and the way agencies work with clients, iterative strategy, and how agencies innovate. But it's also a defined enough topic for us to have some wide-ranging but cohesive debate and it will be fascinating to gain a new and potentially different perspective.
As always with Firestarters we have some excellent speakers. Google's Head of Strategic Planning out of New York, Abigail Posner, will be in Australia and on the roster for both events. And I will be there to moderate both events. Our full line up is:
Melbourne 21stApril, 6pm, Clemenger Auditorium:
Dave King, Director of Strategy at The Royals
Eaon Pritchard, Head of Strategy, Red Jelly
Roger Box, Director of Digital, Clemenger BBDO
Abigail Posner, Google
Sydney 22nd April, 6pm, Google HQ:
Simon Small, Exec Strategy Director, Isobar Australia
Sudeep Gohil, CEO, Droga 5
Jason Lonsdale, Exec Planning Director, Saatchi & Saatchi
Abigail Posner, Google
As always with Firestarters, I have some guest passes to give away to readers of this blog, so if you'd like one, please leave a comment below or contact me direct (stating whether you'd like the Sydney or Melbourne event).
I'm so pleased that Firestarters is coming to Australia and expanding globally in the way that it is. It's a hugely exciting and positive thing.
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