More exciting Google Firestarters news. I'm delighted to announce that we'll be running our first ever Firestarters in LA on Tuesday May 26th, at the Google Office in Venice. Somewhat appropriately for our first ever event in LA we'll be focusing on how how brands can work with the new face of celebrity and contemporary 'engines of culture' – the new breed of DIY content creators on YouTube.
As always with Firestarters we've got some great speakers including Nick Barham (CSO TBWA/Chiat Day LA), Pam Scheideler (EVP, Head of Digital Production, Deutsch LA), Matt Johnson (Group Strategy Director, 72 and Sunny), and Shabnam Mogharabi (CEO, SoulPancake). It's going to be a fascinating debate, and I can't think of a more interesting place in which to have it. I'll not actually be at this one but it will be more than ably hosted by Ben Malbon. And as always I have a few guest passes to give away to readers. So if you're a planner/ strategist, will be in LA on the 26th, and would like to go along, drop me a note.
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