I think the relationship between data and creativity is one of the most interesting dynamics in our industry right now. Some parts of our sector are arguably under-estimating the role of ad tech and the potential impact of an ever-increasing role played by algorithms, others are seemingly under-playing what Tim Leake calls the 'art and craft of creating an unreasonably powerful piece of behavior-changing advertising'. Yet there is surely plenty of significant opportunities in how data can inform creative, how real-time and personalisation can enhance customer experience, and even for how creative can become highly adaptive at scale.
So for our eighth Performance Firestarters will be focusing on these challenging, but fascinating questions and as always we have a great line up of speakers. Since we've had such success in previous Firestarters with our short, punchy talk format, we will have five talks of no more than 15 minutes each that will come at the subject from a variety of perspectives.
Will Sansom, Director, Content & Strategy at Contagious will begin by talking about whether one day, we might see algorithms running agencies. Simon Andrews, from Addictive, will be talking about automating creativity at scale, Katherine Maryon from Periscopix and Alex Emberey from Ladder Digital will be giving their perspective on the new ways in which they're using data, algorithms and automation with creative, and author and content marketing specialist Jon Burkhart will be speaking about the power of real-time content. It's going to be a truly thought-provoking but fun evening.
The event takes place on July 9th, 6.00pm at Google Central St Giles, London. As always I have some free passes to give away to readers of this blog so if you'd like one, message me direct or leave a comment below.
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