I'm currently conducting a major research project focusing on the future of agencies, working with Econsultancy. It's a revamp of the report I did three years ago on the same subject. As part of it I've been interviewing a large number of senior agency-side personnel from around the world working in all types of agency from the big management consultancies to traditional above the line creative agencies, from digital and technology focused agencies to major media agencies to newer content marketing focused outfits. Some truly compelling and (dareisayit) potentially transformative stuff has already come out of it. It seems as though a LOT has changed over the past two years.
I'll be giving a first take on our findings in a webinar on 22nd of July. If you'd like to sign up for that, and get an early preview of the key findings you can do so here: