Lots of fascinating data in the new Ofcom research into UK children's media use which shows (amongst many other things) the continued importance of the TV set (although the amount of time spent watching it is in decline, content is increasingly device agnostic, and for the first time more time is spent online), the dominance of mobile, and the growing dislike of advertising. There's plenty of challenges for parents in this new world (and as the father of two girls I recognise a lot of this) including maintaining a sensible balance with screen time, the ability to effectively understand where information comes from (although children are becoming savvier), and the pressure brought by socialised media. Amongst the most interesting charts…
One of my favourite Ofcom questions – the device you would miss most (look at 12-15 year olds):
Tablet and smartphone ownership by age (the majority of children have a super-computer in their pocket by the age of 11):
The sheer dominance of mobile for staying connected (desktop is tiny):
Growing appreciation that not everything you see online is true:
Kids know more about the internet than their parents (and that's not declining):
Fascinating. And it all brings into sharp focus how quickly the world is changing.
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