AGILE MARKETING: UNLOCK ADAPTIVE AND DATA-DRIVEN MARKETING FOR LONG-TERM SUCCESS
My latest book Agile Marketing, published in 2022, is the definitive guide to transforming marketing structures, processes and culture, to be fit for purpose in today’s changeable environment. It covers how to put data at the heart of agility and performance, how to empower fast-moving teams and decisions, and how to catalyse a culture of collaboration and learning in marketing strategy and execution. This is the comprehensive recipe for transforming your marketing by applying agile principles at scale and overcoming mindset and culture challenges to enable greater efficiency and adaptiveness.
AGILE TRANSFORMATION: STRUCTURES, PROCESSES AND MINDSETS FOR THE DIGITAL AGE
My second book on Agile Transformation builds from my first book, but goes deeper into the need to redesign structures, leadership practices and organisational culture for the digital age. Despite transformation and heightened agility becoming a key area of corporate focus many companies still look at business and digital transformation as a journey from A to B. Many still pursue rigid, linear change processes that are doomed to fail, or chase shiny technology rather than empowering their people to drive lasting change. Others dabble with optimising outdated ways of working without ever really changing the fabric of how the organisation works or building the culture that can genuinely make a difference.
Agile Transformation sets out a roadmap for corporate reinvention that is packed full of practical advice on how leaders can develop new operating models, apply agile principles at scale, leverage digital-native processes and why they need to think big but start small. The book provides essential guidance on how to build and engage high performing teams for change, develop fast and focused high-velocity decision making, build momentum for change, and ensure that leadership behaviours and organisational culture catalyse true organisational agility.
You can order Agile Transformation direct from the publisher Kogan Page or via Amazon.
BUILDING THE AGILE BUSINESS THROUGH DIGITAL TRANSFORMATION
My first book, Building the Agile Business is the result of seven years of writing and consultancy on organisational agility, and sets out the how (not just the why) of digital transformation. I believe that a new type of company is required for the digital-empowered world in which we all live, founded on some foundational principles which (much as the agile manifesto did all those years ago for software development) set out a new operating model for the company of the future. We’ve called those principles the Agile Business Manifesto. The book is now on it’s second edition.
You can get a feel for the book from this short introduction:
And this gives brief run through of some of the key principles:
We’ve created an email list which we’ll be using to give access to exclusive content, occasional updates and relevant thinking related to the book (no spamming I promise). You can sign up for that here.