Here’s the video of the full Ad Week session at which I launched the IPA Future of Agencies report which was in turn based on the research I’d been doing over the past few months. I talk through the findings for ten minutes or so, and then there’s a panel with some super-smart people (and me).
Future Of Agencies: From Agency Network To Networked Agency from AdvertisingWeek on Vimeo.
As I said before, this was a truly fascinating piece of work to do, and although I’m biased I think we came out with some good, tangible ways of describing the key forces that will shape the agency of the future, and what agencies of all types can do now to equip themselves for these unfolding challenges and opportunities. You can download the report here.
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