Year: 2017
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Can Blockchain Save Digital Advertising?
In all the noise that came out of the recent Cannes festival, there seemed to be strangely little that focused on the problems inherent in the current digital advertising marketplace. Problems that were highlighted in a very articulate way a few months ago by P & G’s Marc Pritchard – namely a murky media supply chain…
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Google Firestarters 24 – Deciphering Digital Transformation – The Event
On Wednesday evening we had the 24th Google Firestarters which took digital transformation as it's subject. The event had been well oversubscribed within 48 hours of registration opening, demonstrating the high level of interest that there is around this topic in agencies right now (this was supported by the IPA Future of Agencies research that I…
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Agencies as Sensemakers
It seems fitting in the week when the ad community has decamped to Cannes, an event which seems increasingly dominated by the ad technology players, to write about agencies and technology. This is also the week of-course in which Publicis Groupe have announced that rather than spend money on flashy awards and events, they are…
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Post of The Month – May 2017 – The Winner
Quite a close vote this month but delighted to say that the winner of this month's vote is David Wilding's post on why it's time to transform how we measure media. Well done David – you join the hall of fame. My thanks for everyone who took part.
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Post of the Month – May 2017 – The Vote
A little late with this (sorry) but thanks for the nominations. So our vote this month is between: It’s Time to Transform How We Measure Media by David Wilding No Laughing Matter: Why Advertising Isn’t Funny Anymore by Paul Burke Digital is Something You Are by Giles Turnbull Dear McDonald’s, Expedia & Pepsi: a quick…
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Post of the Month – May 2017 – Nominations
A bit late with this due to a heavy travel schedule but it's time to open up nominations for Post of the Month. As usual, if there are any particularly good posts that you've read over the past month and would like to put forward for the vote, you can do so in the comments…
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Acronyms Really Do Suck
This 2010 memo from Elon Musk, written to the SpaceX team on the theme of tackling the burgeoning use of acronyms in the business, speaks to a long-time bugbear of mine. There was, he said at the time, a creeping tendency… 'Excessive use of made up acronyms is a significant impediment to communication and keeping…
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What Exactly IS a Platform Business Model?
'Platform' is a somewhat overused word these days and yet, as I wrote over on the agile business blog, speaks to arguably one of the most fundamental shifts in business models and thinking of the digital age. It is however, poorly defined (and often mis-used), and so it's worth dwelling on what exactly defines a platform…
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The ‘Antifragile’ Organisation
In the book I talk a lot about how, in the face of rapidly changing contexts, there is a need for greater organisational manoeuvrability and not just speed. Speed is great, but speed in the wrong direction helps no-one. Improved adaptability helps responsiveness but it can also build resilience and momentum if done right. In contrast, overly…
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Products to Service
I talk a lot to clients (and also in my book of-course) about what the shift from product orientation to experience really means. As software eats the world an ever increasing number of products are becoming services – even those that you might think are relatively distant from digital disruption like the unbundling of Procter…