Year: 2017
-
The Trust Equation
I was lucky enough to be in New York this week doing a workshop for a big pharma business and took the opportunity to catch up with Mark Raheja, founder of the brilliant August. In our conversation Mark mentioned a formula that he'd come across (which comes originally from this book by Charles H Green) that…
-
Neil Perkin – Book Recommendations
I tend to reference quite a few books in my travels/workshops/conversations, so I’ve put this page together to provide a list of the (non-fiction) books that I’ve found most useful in informing my (work) view on the world. My first recommendation (and possibly a way to short-cut the whole process) is to read my two…
-
Post of the Month – April 2017 – The Winner
Delighted to say that Richard Shotton is the winner of this month's vote with his excellent post on 'Truthiness in marketing', so well done Richard. You are entered into the hall of fame. My thanks to everyone who took part. Don't forget to bookmark your good reads for next month's nominations.
-
Post of the Month – April 2017 – The Vote
Thanks for the nominations. So our vote this month is between: Truthiness in marketing: is the evidence behind brand purpose flawed? by Richard Shotton People who predict the death of brands don’t understand why they exist from Shann Biglione Decorating vs Plumbing from Dave Trott Introducing the miracle agency – here to solve advertising's hoop…
-
Post of the Month – April 2017 – Nominations
It's Post of the Month time again. So if there is a post that you've read over the past month that you think is particularly good please do nominate it via the comments below or direct. Once I have a good list I'll stick them up for a vote. As usual I have a short…
-
Avoiding Day Two
Jeff Bezos' latest annual letter to Amazon shareholders was well shared but is full of insight into how Amazon retain agility as they scale. It was released a couple of weeks back, but I'm capturing my key takeouts here as my way of logging some those insights (this is how I roll). Bezos talks about how…
-
IPA Future of Agencies at Ad Week
Here’s the video of the full Ad Week session at which I launched the IPA Future of Agencies report which was in turn based on the research I’d been doing over the past few months. I talk through the findings for ten minutes or so, and then there’s a panel with some super-smart people (and…
-
Post of the Month – March 2017 – The Winner
Something of a runaway winner in this months vote, and delighted to say that it was Graeme Douglas's brave and wonderful post on battling mental health in adland that was that runaway winner. Well done Graeme. You are entered into the Hall of Fame. And my thanks to everyone that took part.
-
Post of the Month – March 2017 – The Vote
Thanks for the nominations. A slightly shorter shortlist this month which is no bad thing – so our vote is between: In search of sanity: a candid tale of battling mental health in adland by Graeme Douglas Invisible advertising by Bob Hoffman The magic of ‘bottle episodes’ by Nick Geoghegan Cars and Second Order Consequences…
-
Post of the Month – March 2017 – Nominations
It time again to open up nominations for Post of the Month so if you have a piece that you've read over the past month that you thought was particularly good do nominate it in the comments below or direct. As soon as I have a good list I'll pop the vote up. As always, I…