Year: 2017
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What is Agile Marketing?
Another one of those popular yet ill-defined phrases this isn’t it? When I hear people talking about 'agile marketing', they’re mostly speaking about fast-turn-around, tactical, opportunistic messaging which (when done well) can amplify in the short-term but (when done badly) can be truly awful. But I think there’s so much more to it than that.…
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Post of the Month – January 2016 – The Winner
Well, a real run of votes has meant that Lazar Dzamic's post on behavioural economics has won the vote. In fact it completely ran with it which, in a way, is a bit of a shame as it's somehow better when there's a more even spread of votes. Nonetheless, well done to Lazar, and the post…
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Post of the Month – January 2016 – The Vote
Thanks for the nominations. So our vote this month is between: The Schedule and the Stream by Matt Locke How I Got My Attention Back by Craig Mod Planners Need to Get Out of the Echo Chamber by Richard Huntington Are you a cowboy or a farmer? Managing the tension between the pioneering spirit and…
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Post of the Month – January 2017 – Nominations
It's time to open up nominations for Post of the Month. If you've read something particularly good over the past month that you'd like to put forwards you can do so direct or by the comments below. As always I have a short starting list but please do add to these. So my starting shortlist…
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The Difference Between Multi-Channel and Omnichannel
Omnichannel has become one of those chronically overused terms in retail and marketing and we tend to throw phrases like 'omnichannel customer experience' around as though there is a broadly accepted common understanding for what it really means. For years it was 'multichannel' that everyone in marketing was obsessed about, and then at some point 'multi'…
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Pattern Interrupts and Creativity
Thanks to Faris for highlighting this extract from Tim Harford's Messy: Coincidentally, several days later Tim himself shared a link to this fascinating article on how Charles Darwin decided on the books he was going to read. The piece reports on some extensive analysis that researchers have conducted on 665 of the English non-fiction books…
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The Limitations of Machine Learning
I don't claim to be an expert on machine learning and AI but there is certainly no shortage of hyperbole about it right now. But in this case for good reason I think. It's on every trends/prediction list you read but it is surely the comprehensiveness in which it will be integrated into organisational capability, customer…
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Post of the Month – December 2016 – The Winner
A somewhat evenly split vote this month but happy to say that Faris Yakob won through with his excellent take on How Toxic Nostalgia Built the Foundation for 2016. Well done Faris – you join the hall of fame. My thanks to all who took part
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Post of the Month – December 2016 – The Vote
Thanks for the nominations. So our vote this month is between: Imagining other people's lives is still a crucial marketing skill by Craig Mawdsley The State of Technology at the end of 2016 by Ben Thompson Just because you think you're a 'native' doesn't mean you're smarter from Martin Weigel Young Creatives believe they have nothing…
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Genius Hesitates
In the brilliant Seven Brief Lessons on Physics which I'm reading right now (thanks to Inaki for the tip) there's a (very accessible) section explaining quantum theory. Building on the work of Max Planck, Einstein wrote a paper showing that light is made of 'packets' of energy. The introduction to the article (essentially the birth…