'On the 22nd of November 1963, on his way to deliver a speech at the Dallas Trade Mart, JFK, the voice of his generation, was silenced. But what if we could unsilence his voice? What if technology had advanced so much to allow JFK to finally, after 55 years, deliver the ‘Trade Mart Speech’ that he was due to deliver on that fateful day in Dallas?'
I really rather liked this work for The Times by the agency Rothco (who are actually now part of Accenture). Bringing to life The Times' proposition of bringing new perspectives to the news, they have used AI to analyse his other speeches and recreate the speech that JFK would have made on the day he was assassinated in his own voice. Given current events in the US and the wider world, it's somehow particularly touching to hear this now. Bravo.
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