Thanks for the nominations. BBH Labs' World Cup of Books has been nominated and although it's slightly beyond the norm I've included it as it was a good celebration of great writing and rather fun, and I've also included a great talk from Paul Adams which is not strictly a post, but hey. So our vote this month is between:
Brand purpose without all the nonsense by Andy Whitlock
The death of Don Draper by Ian Leslie
Targeted messaging is only one piece of the advertising puzzle from Rory Sutherland
The Identity Battle by Thas Naseemuddeen
The End of Naval Gazing from Paul Adams
The World Cup of Advertising Books by BBH Labs
And you can vote below…
Leave a Reply