Year: 2019
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Post of the Month – June 2019 – The Winner
There was some strong voting for Alastair Thomson's post The Last Thing Your Business Needs is More Metrics and also Elizabeth Ayer's Don't Ask Forgiveness, Radiate Intent but in the end it was Murray Calder's post on Meaningful Measurement that won through in this month's vote. Well done Murray – you join the hall of…
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Post of the Month – June 2019 – The Vote
Thanks for the nominations. So our vote this month is between: How to Piss Off a Creative by Fred Rodwell Don't Ask Forgiveness, Radiate Intent by Elizabeth Ayer The Last Thing Your Business Needs is More Metrics by Alastair Thomson Give me a (bridge) sign by Nick Parker How much is clear language worth? by Andy Whitlock Meaningful…
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Post of the Month – June 2019 – Nominations
It's time to open for Post of the Month nominations. Do you have a post that you've read over the past month that really resonated with you, or that you thought was a particularly good read? If so, then do nominate it by sharing the link with me direct or in the comments below. As…
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The Paradox of Automation
This post from Marc Rubinstein (which was shortlisted for this month's Post of the Month vote) on the lessons from the tragic crash of Air France Flight 447 ten years ago gathered together a number of interesting concepts. One of these was the so-called 'paradox of automation', which is the idea that: '…the more efficient…
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Post of the Month – May 2019 – The Winner
There was a strong showing for Richard Huntingdon's post on the mediocrity of middle-distance insight in this months vote but Faris Yakob's excellent post on how to manage anxiety and depression eventually won out. Well done to Faris – you're entered into the Hall of Fame. Thanks to everyone that took part in the vote.
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Google Performance Firestarters – Secrets of Growth – The Event
For the latest in our series of Firestarters events for the Performance Marketing community we brought together three fantastic speakers to focus on different aspects of a critical theme – growth. Google have partnered with Econsultancy recently on a piece of research around how performance marketing agencies are catalysing their own and their client's growth…
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Post of the Month – May 2019 – The Vote
Thanks for the nominations all. So our vote this month is between: Adapt or Die: The Nature of Brand Strategy by Charlie Ebdy The Mediocrity of Middle Distance Insight by Richard Huntingdon Air France Flight 447: Ten Years On by Marc Rubinstein How to Manage Anxiety and Depression by Faris Yakob Why indignation at reviews is so often…
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Post of the Month – May 2019 – Nominations
It's time again to open nominations for Post of the Month. So if there are any posts that you've read over the past month that you think are particularly good please do nominate them by sending me the link direct or leaving it in the comments below. As always I have a short starting list…
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Google Performance Firestarters: Secrets of Driving Growth
The next in our series of Googe Firestarters events for the Performance Marketing community is taking place at Google Pancras Square, 6pm on 3rd June. For this one we're taking the theme of how performance marketing can play a more central role in driving growth in all its varied aspects. Google have been doing quite…
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Google Firestarters 31 – Ever Changing Marketing
This week saw the return of Google Firestarters and also the return of a format that we've run successfully before based around seven rapid-fire provocations on a theme (subtitled 'The Magnificent Seven'). This time we wanted to broaden the topic out beyond advertising, planning and media which is our normal focus, and so we took…