I was delighted when Jerry Daykin, EMEA Senior Media Director at GSK, agreed to be a guest on the latest episode of Google Firestarters as I think he's unusually astute and perceptive when it comes to the future of media and advertising, and has a sensible outlook around some of the bigger issues currently swirling around the industry. Happily, he didn't disappoint, dispensing plenty of good insight into topics including the evolving role of data in marketing, the richness that comes from combining creativity with context, and what I once called 'lazy-endism'.
I hope you enjoy it.
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