I was really delighted when Lucy Jameson, one of the founders of the brilliant Uncommon London, agreed to be on Google Firestarters. Uncommon are uncommonly good (sorry). They were Campaign's creative agency of the year in 2020 and are responsible for some stand out work for clients as diverse as B & Q, ITV, and Habito. In this episode Lucy talks about building a great agency culture, the enduring power of creativity and fame, getting the best out of people, and about arriving at creative outputs that are not necessarily advertising. So much insight and wisdom in this. Enjoy.