Google Firestarters Episode 13: Emma Cookson

I loved recording this new episode of Google Firestarters with the brilliant Emma Cookson. Emma is a Partner at You & Mr Jones, a truly fascinating agency group that bills itself as ‘the world’s first Brandtech group’ and brings together a collection of interesting agency businesses around data, content, influencer marketing and in-house creative. Unsurprisingly Emma has some really great perspective around the whole in-housing debate, but also is really insightful around how the ability to simplify is a super-power for strategists, the difference between simplicity and being simplistic, and a great story about what can happen when you’re trending globally on Twitter (and not in a good way). It’s such an honest and joyful episode so my thanks to Emma for being a part of Firestarters.