So, big news. My third book is published TODAY. It was a real labour of love to write this one but I'm so pleased with how it turned out. You can read more about why I wrote it here but I've also uploaded a sample chapter for you to access which is taken from the beginning of the book, and talks about how classic marketing theory isn't changing, but also how the context around the four P's and the way in which marketing needs to operate most definitely is. You can find it on Amazon here or on the Kogan Page site (where you get a 20% discount if you use the code KOGANPAGE20). I'd love to know what you think of it.