‘What happens with a lot of creative works is that people exist within a paradigm and they don’t realise that they’re constrained by their paradigm. So they’re a little bit like a goldfish swimming around in a bowl, and they say ‘we could travel the world!’ and you say to them ‘what about the bowl?’ and they say ‘what bowl?’ because they don’t realise that this paradigm, this set of presumptions and assumptions which surrounds them is going to constrain their thinking’
This is nicely put by Nick Shackleton-Jones (I’m reading his excellent book at the moment on How People Learn). I like how he describes that in order to break open your thinking you need to travel – not physically necessarily, but psychologically – you need to have sources of inspiration (people, books, research, opinions, cultures) that can shift your paradigm.
It reminded me of my bug bear about sector relevant case studies and what I’ve said before about breaking out of optimisation. So, where will we travel to today?
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