Category: advertising
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TT art
Gorgeous piece of film from Universal Everything for the launch of the Audi TT in Australia. A ‘software-based realtime wind tunnel’ was created to generate a video ‘abstraction’ of car laboratory scientific imaging which reveals the cars iconic outline. Lurvely. (Via)
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Pizza anyone?
Rather like this. From Saatchi and Saatchi Brazil. Via.
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Mini Rock ‘n Roll
Nice print ads from BBDO Milan with the Mini referencing 3 famous rock bands. Took me a while to get the second one but I’m not feeling that sharp today… (Via) .Also worth checking out is the Mini roof designer facility (in partnership with 3M) on the Mini Italia site. Couldn’t find this on the…
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Is advertising becoming less important?
It seems like the elephant in the room but perhaps the painful truth is that this is indeed the case. According to the Bellwether marketing survey, Media budgets have declined as a proportion of total marketing spend from 37% in 2005 to 33% in 2006. The budget is shifting to below-the-line, to sales promotion, direct…
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You’ve been v-cammed
A VCAM is a viewer-created-ad-message, hosted on the Current TV website. Contributors have made ads for anyone from Toyota to T-Mobile to Mountain Dew. Some are distinctly better than others but I loved this one for Sony Camcorders (sorry – can’t embed from this site)
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Great ads, great campaign
Oakie and The Hidden Persuader have posted on some excellent work for Axe in different markets. Here is some equally excellent work for Lynx in Australia…wasn’t aware of this but apparently it’s a cannes lions winner… The guys and gals at contagious magazine have captured the full campaign here. Definitely worth a look. I love…
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Sowing the seeds of…
Okay, not reeeally sure I get it that Ad Age have just named the Agency of the Year as ‘The consumer’ (I agree with Paul on this). They acknowledge that they ‘might end up looking derivative’, and yes, post-TIME person of the year, they have. ‘A portfolio of consumer-generated commercial content from last year’ they…
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Lovemarks – great idea or just an agency business development tool?
Kevin Roberts, CEO of Saatchi and Saatchi worldwide, has a new book out and he’s been plugging it on Ad Age. The Lovemarks Effect picks up where the first Lovemarks tome left off, and continues to champion his philosophy that brands need to develop emotional connections with their audiences to lift them out of the…