Category: digital
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Post of the Month – October 2017 – Nominations
Golly. I've just realised that we've been doing Post of the Month here for nine years (!). Anyhow, it's time for October 2017 nominations so as always if you have any posts that you've read over the past month and that you thought were particularly good please do nominate them via the comments below or…
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Post of the Month – September 2017 – The Vote
Thanks for the nominations. So our vote this month is between: A Driving Lesson by Phil Adams From Clapping to Likes, and Back Again by Matt Locke The Six Fundamental Concepts of Systems Thinking by Leyla Acaroglu Dear Planners, trying to sound smart actually makes you look stupid by Shane O'Leary Writing Propositions Is All About The Writing…
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Post of the Month – September 2017 – Nominations
It's Post of the Month time. If you have any posts that you've read over the past month and thought were particularly good please do nominate them in the comments below or direct. As always I've set out a short starting list below but do add to these and I will put the full list up…
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Platform Economics (3) – Scaling and Growth
As part of disappearing down the rabbit hole of platform business economics, I'm writing up the second of Chris Smith's excellent summations of the key dynamics of platform models. I'm doing this mostly for my own benefit but, as always, you are welcome to tag along and it's worth reading the original. So far I've…
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Post Of The Month – August 2017 – The Winner
Another close vote in this month's Post of the Month vote, but in the end it was Martin Weigel who (just about) won it with his post on How to Stop Professionalising Ourselves to Death. So well done Martin – you join the hall of fame. My thanks to everyone who nominated and voted.
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Post of the Month – August 2017 – The Vote
Thanks for the nominations. So our vote this month is between: How to Stop Professionalising Ourselves to Death by Martin Wiegel From blockchain to drones, we need to stop obsessing about tech megatrends by Russell Davies What’s in a brand? by Pats McDonald Digital is Having a Midlife Crisis. The Way Forwards is Experimentation from Thomas Wagner An Open…
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Post of the Month – August 2017 – Nominations
A little late (sorry – it was a busy week last week) but it's time to open up nominations for Post of the Month. As always I have a short starting list below but please do add to these with your own nominations either in the comments below or direct. As soon as I have…
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Google Firestarters 25 – Patterns of Behaviour
For our 25th (25th!) Google Firestarters we took the theme of 'patterns of behaviour'. We'd not done a Firestarters on behavioural economics/behavioural science before but it's a popular subject (check out the brilliant Nudgestock – next year I must get along to that). But as well as focus on the social psychology of advertising I…
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Future of Agencies: The Experience Opportunity
When I did the research for the Future of Agencies report that the IPA asked me to do earlier this year there was an interesting delineation expressed by one of the interviewees describing the difference between 'customer experience' and 'brand experience'. Other interviewees talked about the growing importance of employee experience, both in terms of…
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Platform Economics (2) – Network Dynamics
I thought I'd write some more about some of the basic economic fundamentals of platform business models (links to the other posts in this series are collected at the bottom of this post). It's worth delving a bit more into network dynamics and why (perhaps) the shift from more traditional market dynamics and approaches can…