Category: digital
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Platform Economics
I've been writing a bit recently about the shift from linear pipeline to platform business models, in part to help me be more precise in how I define and describe it (to clients), and in part because I think the degree of shift in the dynamics of scalability, ownership, data, and interaction is under-appreciated (particularly in large,…
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Post of the Month – July 2017 – The Winner
A good, close vote this month but in the end it was Nadya Powell who won through with her erudite post on breaking up with advertising. Well done Nadya – you of-course join the hall of fame. My thanks to all those who took part in this month's vote.
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Post of the Month – July 2017 – The Vote
Thanks for the nominations. Another good shortlist this month. So our vote is between: Unfight Club by Ian Leslie Dear John: a break up letter to the advertising community by Nadya Powell What do we talk about when we talk about content (and media) by David Carr Only crap marketers mistake stereotypes for segments by Mark Ritson Why Isn't…
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Post of the Month – July 2017 – Nominations
It's the start of the month so time to open up nominations for the next Post of the Month vote. I've posted my usual short starting list below (plenty of good reading around this month) but please do add to these with your own nominations of posts that you've read in the past month that…
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Post of the Month – June 2017 – The Winner
A strong showing from a few of the shortlisted posts this month. Happy to say though that the winner of this month's vote for Post of the Month is Glyn Britton with his post on Designing Democratic Brands. Well done Glyn – you join the hall of fame. My thanks to everyone who took part.
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Post of the Month – June 2017 – The Vote
Thanks for the nominations. Shorter shortlist this month (sticking the vote up sooner than I usually do due to holiday) but that's no bad thing. So our vote is between: Designing Democratic Brands by Glyn Britton Do It The Hard Way: Channeling Your Inner Bette Davis by Jim Carroll What a digital organisational looks like by Janet Hughes…
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Post of the Month – June 2017 – Nominations
Crikey. It's time already to open up nominations again for the next Post of the Month. So if there are any posts that you've read over the past month that you thought were particularly good, do nominate them in the comments or direct. As always I've got a short starting list below, but will add…
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Can Blockchain Save Digital Advertising?
In all the noise that came out of the recent Cannes festival, there seemed to be strangely little that focused on the problems inherent in the current digital advertising marketplace. Problems that were highlighted in a very articulate way a few months ago by P & G’s Marc Pritchard – namely a murky media supply chain…
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Google Firestarters 24 – Deciphering Digital Transformation – The Event
On Wednesday evening we had the 24th Google Firestarters which took digital transformation as it's subject. The event had been well oversubscribed within 48 hours of registration opening, demonstrating the high level of interest that there is around this topic in agencies right now (this was supported by the IPA Future of Agencies research that I…
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Agencies as Sensemakers
It seems fitting in the week when the ad community has decamped to Cannes, an event which seems increasingly dominated by the ad technology players, to write about agencies and technology. This is also the week of-course in which Publicis Groupe have announced that rather than spend money on flashy awards and events, they are…