Category: digital
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Post of the Month – March 2017 – The Vote
Thanks for the nominations. A slightly shorter shortlist this month which is no bad thing – so our vote is between: In search of sanity: a candid tale of battling mental health in adland by Graeme Douglas Invisible advertising by Bob Hoffman The magic of ‘bottle episodes’ by Nick Geoghegan Cars and Second Order Consequences…
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Post of the Month – March 2017 – Nominations
It time again to open up nominations for Post of the Month so if you have a piece that you've read over the past month that you thought was particularly good do nominate it in the comments below or direct. As soon as I have a good list I'll pop the vote up. As always, I…
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The Journey to Writing my Book
My book was finally published yesterday. It sounds a bit cheesy to talk about a 'journey', but this does feel rather like a cairn on the summit of a gently sloping trail of learning which I've been travelling along for over a decade. When I started blogging all that time ago I had no inclination…
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IPA Future of Agencies – Systems and Empathy
Several months ago the IPA asked me to conduct a new piece of research giving a fresh perspective on the future of agencies. The culmination of that work has now arrived with the launch of a new report. I presented the findings at Ad Week last Week and there was an insightful panel discussion with…
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Google Firestarters 23 – The Future Strategist/Planner – The Event
One of the attendees of last week's Google Firestarters said (in his write up of the event) that Firestarters had become established on the strategy and planning scene as 'the place where the most informed debates happen', which I took as a big compliment as that's exactly what we've aimed at achieving over the past…
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Post of the Month – February 2017 – The Winner
A close run vote this month but in the end Faris's excellent post on The Paradox of Buying Influence just edged it. So well done to Faris who's now a double winner. My thanks to everyone who took part.
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Post of the Month – February 2017 – The Vote
Thanks for the nominations. So our vote this month is between: Junior Planners: Everything I’ve learned from Tess McGourty Learn from products by Gareth Kay The Paradox of Buying Influence from Faris Yakob Advertising Amnesia: why brains beats bytes from Laurence Green The big adland divide: culture vs collateral by David Golding It’s the business…
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Post of the Month – February 2017 – Nominations
Time again to open up nominations for Post of the Month. If there's a post that you've read in the past month and particularly liked, do nominate it directly or in the comments below. As a starter I've listed three of mine below, but please do add to these nominations and as soon as I…
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Google Firestarters 23 – The Future Strategist/Planner
Delighted to say that Google Firestarters is returning for 2017 (our sixth year believe it or not) and our next event is fast approaching. On 15th March, 6.00pm at Google HQ London we'll be running our first Firestarters of 2017 on the theme of the future strategist/planner. A few months back I was asked by…
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When Robots Bluff
Accepting the (current) limitations of machine learning (and some recent hiccups), it's still fascinating how AI capability is developing so fast despite the field being far from new. The 'AI beating humans' narrative (as Tom Chatfield talked about at last year's Google Firestarters on the theme of AI – describing it as the ‘usurpation narrative of human-machine interactions…a…