Category: digital
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The Age of Subscription
In my last trends piece for Econsultancy I talked about the age of subscription. I think it’s really interesting how all the focus recently has been on so-called ‘unicorns’ (startups that have acquired a sizeable valuation in a short space of time) and yet much of the disruption in various sectors actually comes from a…
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Post of the Month – September 2016 – The Winner
Happy to say that the winner of this months vote is Richard Huntingdon's excellent post on Why we need to adopt whole puzzle thinking. Well done Richard – you join the Hall of Fame. My thanks to all that took part, and don't forget to bookmark your good reads for next month's nominations.
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Post of the Month – September 2016 – The Vote
Thanks for the nominations. So our vote this month is between: Why we need to adopt whole puzzle thinking by Richard Huntingdon Five marketing cliches that make me scream from Mark Ritson It does not pay for advertisers to narrow their targets too much by Ian Leslie (FT) When you change the world and no-one…
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Post of the Month – September 2016 – Nominations
Golly. Time already to open up nominations for September Post of the Month. So if you've read any posts that you thought were especially good over the past month, do nominate them in the comments below or direct. As usual I have a short starting list below but do add to these and I'll stick…
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Data is the new coal
We're in danger of overdoing it when it comes to digital analogies but sometimes they can be really useful in framing something in an instructive way. The 'data is the new oil' metaphor has been doing the rounds now for a number of years, but one of my favourite Firestarters quotes came from Graeme Wood…
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When is a Team Not a Team?
I'm currently focused on meeting my big publishing deadline for the book in mid-October (as well as juggling mortgage-paying work) so blogging is a little more intermittent than I'd like right now, but one of the (many) interesting aspects of the research I'm doing in support of the writing is considering how team-working can help…
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Google Performance Firestarters 13: The Future of Programmatic
Tuesday evening saw another fascinating Performance Firestarters, this time on the Future of Programmatic, which has obviously had a not insignificant impact on media over the past few years and will no doubt play an even more significant role in its future. For this event, we wanted to understand more about where programmatic is headed and…
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Google Firestarters 21: The Future of Digital Advertising – The Event
The interested and interesting of UK planning came together on Tuesday night to talk about a subject that is getting a lot of attention right now – digital advertising and where it's going. In previous Firestarters we've done a lot around agency futures and models, innovation, data and creativity but never actually focused specifically on…
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Google Performance Firestarters 13 – The Future of Programmatic
We've got a truly fascinating theme to tackle in our next Firestarters event for the Performance Marketing community, and one we've been wanting to cover for a while – all things programmatic and where this big trend is going. Automated, algorithmic trading has grown dramatically over the past few years and has created a big shift…
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Post of the Month – August 2016 – The Winner
Something of a run of votes for Zoe Scaman's post on why for ad-land ignoring inclusion is bad for business means that she is the winner of this month's vote. So well done Zoe, you win Post of the Month and are entered into the hall of fame. My thanks to everyone that voted and took part.