Category: insight
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Strategy As Momentum
Thanks to Eaon for reminding us (and incorporating a good Obama example) of Mark Earl's point about thinking of strategy in terms of momentum, and how best to harness the truths of human behaviour to generate momentum to our own advantage: "It’s about creating the sense that people (staff, customers, citizens or investors) are moving more and more…
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Are We Forgetting Things Faster?
"The bubble bursts faster and faster with each passing year. We are losing interest in the past more rapidly." Erez Lieberman Aiden An interesting snippet picked up in the latest issue of Wired talking about Google's NGram viewer which enables anyone to mine the data held in Google's database of over 5 million digitised books to reveal…
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The Meaning Trap
I really liked what Jack White has to say in this short clip about how inspiration and a good work ethic "ride right next to each other" (and how on stage he likes to deliberately make things harder for himself because all those little things build a tension that forces you to create). It's an…
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Mobile Love
This is fascinating. Eric Barker quotes from Martin Lindstrom's book Brandwashed when he suggests that rather than being addicted to our phones, we're actually in love with them. When our phones go off, fMRI brain scans apparently illustrate a flurry of activation in the brain's insular cortex, which plays a key role in functions usually linked to…
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Robo-Pricing
There was something of a kerfuffle recently when it became public knowledge that travel website Orbitz were recommending different price ranges of hotels based on the user's operating system. Data mining had told them that Mac users typically pay a premium of upto 30% on a night's stay so they were using data to improve…
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Organised Complexity
This is an image from the Blue Brain project, showing a network of 30 million connections between the 10,000 neurons that make up just one neocortical column. Our brains contain around ten million times this many neurons in total. Manuel Lima (a senior UX design lead at Microsoft Bing) uses this as illustration in this wonderful…
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Google Firestarters 5 Visualised
It can't have been easy for the guys at Scriberia to visualise Cory Doctorow's amazing talk at last weeks Firestarters event. But chief scribe Dan has done a fantastic job at committing to illustration a talk crammed with great metaphors and delivered at some pace. So, as a follow up to the write ups of the event,…