Category: insight
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Spoilt for choice…
We all know that Starbucks is a great example of choice overload but it wasn’t until recently that I realised just how much. Walk into one of their outlets and there are apparently now more than 6,000 different combinations of coffee to choose from. If you tried a different one each day it would take…
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The Hand That Rocks the Cradle…and makes the lunch…and surfs the net…and listens to the radio…
Continuous Partial Attention is an invention of Linda Stone’s, US writer and ex-Microsoft research guru. It is the idea that our desire to pack as much into our time-squeezed lives as possible increasingly leads to a need to be always-on, always connected, always making the most of every moment. There’s a clear difference, she says,…
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The hidden effect of the internet?
Growing affluence and the ability to source what we want when we want it has allowed us to shift from being bargain shoppers buying branded commodities to becoming mini-connoisseurs, flexing our taste with a thousand little indulgences that set us apart from others. The Internet facilitates this trend. The Henley centre’s Planning for Consumer Change…