Category: media
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Google SearchFirestarters 4: Search Marketing That Wins Awards
The fourth of our spin off series of Google Firestarters events specifically for the search marketing community was held the other day. We'd themed the event around award-winning search campaigns, prompted by feedback around the opportunity that many in the search community believe exists to reconsider the value and role of search marketing within the…
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Post Of The Month – November 2013 – The Winner
Happy to announce that the winner of Post of the Month is Phil Adams with his wonderfully written 'From a Lower Base'. Well done Phil – you join the hall of fame. Thanks everyone for taking part.
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Post Of The Month November 2013 – The Vote
Thanks for the nominations everyone. So our vote this month is between: Put the Customer at the Edge of your Organisation by Andy Nairn From a Lower Base by Phil Adams Why Your Innovation Contest Won't Work by Tim Kastelle The Power of Dreams – Sushi Style by Neil Christie Why We Like by Mike Phillips What Screens Want…
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The Real Benefit to ‘Doing A Snowfall’?
Complex Media have created another richly designed, infinite-scroll, immersive multimedia feature (it's getting to the point where we need a defined name for these other than 'doing a snowfall'). I don't know too much about it but it's noteworthy because it looks like it has been created as a commercial solution for Converse (and probably Champs Sports since merchandising…
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The Future of Google Firestarters
At our last Google Firestarters we gave away a nice screenprint from our good friends at Scriberia to celebrate our tenth event. It's quite humbling for me to see it all laid out like that, and think about the range of subjects we've covered, the amazing speakers, and all the support we've had from the wider…
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Post Of The Month – October 2013 – The Winner
Congratulations to Matthew Daniels, whose Strategy in Reverse post was the clear winner in this month's vote. Matthew goes into the hall of fame. Thanks everyone for taking part.
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Post Of The Month – October 2013 – The Vote
Thanks for the nominations. Another good selection this month including a couple of people who've been nominated several times before (which is no bad thing). So our vote is between: Give me the Freedom of the Gloriously Broad Brand, and Learning to Love Fuzziness, and The Benefits of Messy Brands by John Willshire, Martin Weigel, and Mark Earls…