Category: media
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Doll face
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Ten up
Useful chart on the first decade of internet ad growth courtesy of Paul Kedrosky’s blog . Also available on flickr here. Strictly speaking, as Tim O’Reilly points out in a comment on the post, the first internet ads appeared (via him) in 1993, but let’s not split hairs…
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The more connected we are, the dumber we become
The title here is a paraphrase of a heading in Jon Steel’s excellent Perfect Pitch book which I am half way through at the moment. There is some truth in it for all of us. Jon’s theory is that our modern obsession with speed and ‘always on’ connectivity reduces our ability to concentrate on the…
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Fragmentation – It’s baaad. Nooo, it’s gooood
A lot is talked about media fragmentation. Easy to understand why – the rules of mass-marketing have clearly changed forever, and the efficiency in reaching mass audiences once enjoyed by planners is long gone. The total reach of the 500 top rating TV programmes in each year has declined by 27% since 2000. If you…
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Westminster e-forum
Excellent line up of speakers at the Westminster e-forum on Wednesday including Robin Wight, Alex Wright from Agency.com, Paul Edwards from Publicis, Michael Nutley from New Media Age, and Matt Nicholls from Grand Union. Too many good things to write about in one post. Robin talked a lot about integration, citing the morphing of WCRS…
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Don’t sell…entertain
Following on from my earlier blog on engagement and receptivity, there’s an interesting thought on the Leo Burnett Toronto blog – one of those intuitive obvious-when-you-think-about-it thoughts but this is actually backed up by some research they’ve done. Engagement, they say, is driven by: ‘…personal stuff, human stuff, not marketing stuff. People become engaged in…
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Lessons from the Grandfather
P & G have generally been getting things right of late. At a very recent analyst meeting in Cincinnati, CFO Clayton Daley revealed that their recent market share has increased by 3.5 points and brand equity on flagship brands like Tide and Pampers has risen to record levels. And this is not because they have…
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Receptivity
There was an article in Ad Age recently that got me thinking about where next for the whole media engagement debate. Apparently, ‘It’s About Receptivity’.The idea that what really gets an audience involved in an ad is how receptive they are to it at a given point in time. Strikes me this is a lot…