Category: media
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Google Firestarters 6: Digital Storytelling And Video – The Event
Wednesday saw the great and the good of UK planning gather for our sixth (gosh, six events already) Google Firestarters event at Google HQ. We'd themed the event around digital storytelling and video, an increasingly important subject given the growth in content marketing, the abundance of new digital tools and ways to tell stories, and…
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The 70, 20, 10 Content Planning Model
Content marketing is exploding. People talk a lot about trends, but one of the most fundamental shifts taking place in marketing right now is the ever greater emphasis on touchpoints that are not only interactive and participative, but long-term and always-on. And always-on, content-hungry platforms need feeding. So content becomes the currency and brands are increasingly becoming…
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Post Of The Month – August 2012 – The Winner
Crikey. A close run vote this month with posts from Bud Caddell, Farrah Bostic and Mark Pollard all doing well. In the end however, it was Mark Pollard's post on things that are trapping the ad industry that edged it. This means that Mark is a multiple winner. So well done Mark – you are…
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Post Of The Month – August 2012 – Nominations
Time to open up for nominations for Post Of The Month. Another good month for reading I think. As always I have a starting list of nominations below, but please do add your own nominations in the comments for the best posts you've read in August and as soon as I have a good list…
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Google SearchFirestarters 2: The Mobile Future
Last week saw the great and the good of the Search Marketing world (and a number of interested generalists) come together for the second in our spin off series of SearchFirestarters events, this one on the subject of mobile. As I said in the run up mobile is such a rich subject right now so…
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On The Decline Of Magazines
People love a good a good funeral (and as David Hepworth put it "in the digital age they don't even have to dress for it"). In only the past few days I've read two articles that pronounce the 'death' of marketing (only to then go on to explain how marketing is still very much alive,…
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Post Of The Month – July 2012 – The Winner
Another close run thing this month but delighted to say that the winner of this months vote is Dan Catt with his personal but powerful post on creativity and mild depression. Well done Dan, you get the props of your blogging peers and are entered into the Hall of Fame. Thanks everyone for taking part.
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SearchFirestarters 2: The Mobile Future
The second in the series of spin-off Firestarters events for the Search Marketing community, conducted at and with Google UK, is happening next week. This one is on the subject of mobile – such a rich subject right now so plenty to talk about, but we'll be theming it less around best practice and more…