Category: media
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Post of the Month – May 2019 – The Vote
Thanks for the nominations all. So our vote this month is between: Adapt or Die: The Nature of Brand Strategy by Charlie Ebdy The Mediocrity of Middle Distance Insight by Richard Huntingdon Air France Flight 447: Ten Years On by Marc Rubinstein How to Manage
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Google Performance Firestarters: Secrets of Driving Growth
The next in our series of Googe Firestarters events for the Performance Marketing community is taking place at Google Pancras Square, 6pm on 3rd June. For this one we're taking the theme of how performance marketing can play a more central role
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Google Firestarters 31 – Ever Changing Marketing
This week saw the return of Google Firestarters and also the return of a format that we've run successfully before based around seven rapid-fire provocations on a theme (subtitled 'The Magnificent Seven'). This time we wanted to broaden the topic out beyond
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Google Firestarters – Ever Changing Marketing
I'm delighted to say that Google Firestarters is back. In eight years of Firestarters events we've focused a lot on the craft of planning, on innovation, agency models and the future of advertising, but never really opened up beyond advertising to think
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Post of the Month – April 2019 – The Vote
Thanks for the nominations. So our vote this month is between: Youth Spies and Curious Elders by Austin Kleon Word Salad by Nicki Sprinz AdLand’s obsession with youth will come at a costs by Ryan Wallman Sexism in Advertising by Rachel Cooke The Strategic Independent
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Post of the Month – April 2019 – Nominations
Gosh. It's time again (already?) to open up nominations for Post of the Month. You may know the drill by now – I've got a short starting list below of posts that I thought were good from the past month, but please
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Post of the Month – March 2019 – The Vote
Thanks for the nominations. Another good set of reading this month. So our vote is between: The Stupidity of Sameness and the Value of Difference by Tom Roach Brief in Haste, Repent at Leisure by Jan Gooding Strategy Needs Good Words by Martin Weigel
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Post of the Month – March 2019 – Nominations
It's time to open nominations for Post of the Month. More good reading to be had this month so as usual I've put a short starting list of nominations below but please do add to these with posts that you think have
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Post of the Month – February 2019 – The Vote
Thanks for the nominations. So our vote is between: Brands are the campfire of the company by Jan Gooding Oh God it’s raining newsletters by Craig Mod The D2C Playbook by Shane O’Leary When Work Tries to Destroy You by Rob Campbell Research Questions are
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Post of the Month – February 2019 – Nominations
It's time again to open nominations for Post of the Month (crikey – already?) so as usual I've selected a short starting list below but ask you to nominate your own favourite reads from the past month to add to these and