Category: media
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Missing The Point
Image courtesy Frankly I think pieces of research like this are faintly ridiculous. NBC Universal has conducted a study which concludes that TV viewers can recall some ads even when they are fast-forwarded six times normal speed. The study went further, showing that the ads which people remembered most had common features including few scene…
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Skypephone Confession
I have a confession to make. Late last year I was asked to trial the new Skype phone as part of a blogger outreach programme and I agreed, partly because I love the whole concept of Skype and partly because I thought it would be interesting. Well, I have to admit that I have hardly…
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On Being More Than a One Trick Pony
Image courtesy One of the debates going on in the blogosphere late last year was around the question of whether there was enough advertising to support all the start-ups and launches currently basing their business models on this revenue stream. This followed comments by Maurice Levy, that "there is not enough money for everyone". The…
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Are We Nearly There Yet?
I did a presentation at a media planning agency last week on the challenges of integration. The brief was to talk to them about the changes in our business as it has migrated to do what we do across multiple channels. So I attempted to define the challenges into 3 main areas: the consumer challenge…
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We’re All Marketers Now
Interesting couple of snippets I’ve seen (sourced from Jakob Nielsen‘s usability group) about how people use the web which echo the significance of a multiskilled approach to content production of any kind. According to them 79% of users scan web pages rather than read word-for-word and 51% of users click the top search result, 16%…
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Ad Age
I've just been listed in the Ad Age Power 150 list, which is nice. Straight in at number 275, which I guess means that strictly speaking I'm in the Power 300 list, but I'm just happy to be in the company of some fellow brit blogs that I admire…John, Amelia, Giles, Jon, Iain, Faris…amongst others.
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Comms, Radiohead And The NME
I did a talk with a big creative agency yesterday. I took Conor McNicholas, the editor of the NME, in with me to talk about the ever-changing music industry. The parallels with the comms industry are considerable and relatable. Both are witnessing challenges to established business practices and traditional modes of distribution, both are witnessing…