Category: strategy
-
Strategy on a page
I once worked with a client to create a one page summary of their transformation strategy. We had a name for the strategy, a defined mission and a vision, some associated values, a customer promise, key goals, time gates and measures. The risk with this approach of-course is that it becomes overly reductive and misses…
-
The Learning Organisation
In all my work whether it’s about organisational agility, leadership, marketing or transformation, I am increasingly of the opinion that the critical capability of the modern organisation is the ability to learn fast. And I don’t mean training or new skills (though this too is not unimportant). I mean to learn about the optimal way…
-
Google Firestarters: Kevin Kelly
A brand new episode of Google Firestarters is now LIVE, featuring the peerless Kevin Kelly, author and co-founder of Wired. Kevin’s insights are fantastic in this. He talks about why technology optimism is the only way to make a future that we really want to live in and why we need imagination and a ‘willing…
-
Tipping points in social convention and change
This was an interesting study (HT @Emollick) looking at tipping points in social convention. Researchers conducted an experiment to test what proportion of people were needed to successfully challenge a norm that was held within the group. They looked at groups of people that had acheived a consensus about something (in this case the name…
-
The Birthday Paradox
Answer this: How many people do you think need to be in the same room before two of them have the same birthday? We have a tendency to think of this question in a linear way and so most people approach this by thinking about the 365 days in a year. Meaning that having around…
-
In defence of flywheels
My friend Mike Baxter had a good post on strategy flywheels (which I also talk about in my books on Agile Transformation and Agile Marketing), talking about two key concepts that underpin the whole idea of strategy flywheels: synergy and compounding. The ‘flywheel’ approach has been popularised by Amazon’s famous example which articulates how exceptional customer…