Category: trends
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Re-Imagining Books
"We're going to see new forms of storytelling emerge from this canvas. This is an opportunity to redefine modes of conversation between reader and content. And that's one hell of an opportunity if making content is your thing." Craig Mod Next week I'm going to an event on the future of publishing where my good…
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Democratising Industry
"If the past ten years have been about discovering post-institutional social models on the web, then the next ten years will be about applying them to the real world." Chris Anderson In his 'Does Journalism Exist?' lecture (which I wrote up in more detail here), Alan Rusbridger noted how many of The Guardian's most interesting…
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Solving The Paywall Problem
All the to-ing and fro-ing about content pay-walls is fascinating. Entire industries are reinventing their business models, in public, and right in front of our eyes. Industries that are trying to undo a decade of giving content away for free. I guess it's easy to say in hindsight but advertising was never going to be…
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Augmented Hype. Augmented Reality.
I suspect that, for some at least, Augmented Reality may already be riding the peak of inflated expectations on the Hype Cycle and about to ski down the black run of cynicism towards the trough of disillusionment. But as usual, it is the examples that look genuinely fun or useful that offer a glimpse of…
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Britain’s Got Talent
“In the knowledge economy all staff are volunteers, but our managers are trained to manage conscripts” Peter Drucker I've been thinking about this quote ever since I read it over at Johnnie's place. I did a webinar the other day about social technologies, and there were a number of HR professionals on the call. The…
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The Irrelevance Of Digital
There's been a few things I've read recently questioning the relevance of the word 'digital' in marketing, suggesting that in light of the digitisation of all media it is losing its meaning, that the days of specialism are over. I think Marc Cridge is right when he says that 'digital' played to a different set…
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Augmented Mini Reality
Engagement is more powerful than attention, so I'm rather liking this augmented reality ad for Mini that I saw over at Kris's place. Sure, it's still not perfect, but this is a smart application of it, and I like the interplay between media. And it's fun. More please.