Category: trends
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Google Firestarters 19 – Consultants, Customer Experience and Convergence
Our next Google Firestarters London is upon us and we've got a great theme and speakers lined up for this one. We will be taking as our subject 'Consultancies, Customer Experience and Convergence', looking at how the big consultancies are increasingly clashing with the most forward thinking agencies, most notably around the area of customer experience.…
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Burberry Show How You Embrace Disruption
It was really interesting to read about Burberry's new strategy to combine its men’s and women’s collections together into one unified 'seasonless' collection to be shown at two annual runway events with the clothes available to buy straight after the shows. This is a big departure from decades of tradition. The established fashion calendar positioned…
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On Conversational Commerce
There was a quite well-shared piece from designer Chris Messina (who originated the Twitter hashtag but is now at Uber) about how 2016 is the year of conversational commerce. Like Chris, this is something that I’ve been talking about (in the trends webinars I do for Econsultancy) for a while and, like Chris, something I…
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Google Firestarters 18: Mobile UX is Eating the World
For our latest Google Firestarters event last week we focused on all things good (and not so good) in mobile UX. We'd wanted to do something around mobile for a while at Firestarters, and the opportunity to line up three great speakers to talk about what it takes to create exceptional experiences for a mobile-centric world was too…
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From Descriptive to Prescriptive Analytics
How do most businesses project likely future scenarios? I suspect that most currently use conventional techniques like brainstorming, maybe predictive analytics, and limited numbers of external sources like thought leaders, and market research. In fact the latest IBM C-Suite study (which surveyed 5,000+ business leaders from around the globe) indicates that that's exactly what they do. Far…
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Martec’s Law
I was lucky enough to be asked by (friend of ODF) Scott Brinker to speak at his excellent MarTech Europe conference last month. I think Scott has a rare ability for astute navigation of the increasingly (and already hugely) complex world of marketing technology. I saw the other day that he had tidied up his…
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Particles, and the Future of Content Marketing
One of the core principles for the way in which context should work on the web is disaggregation and re-aggregation – content that might easily be broken down into constituent elements of some kind and then just as easily re-aggregated back together again in a form that suits the end user. The classic example of…
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Organising to Learn
Yesterday I spoke at the excellent Aerials event here in Toronto, curated by the folk behind The Alpine Review. The theme of the day was organisational agility in a networked world, and there was a wonderful line up of speakers including Mark Raheja from August, the consultancy born from the sad demise of Undercurrent. In…
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Co-Location and Concurrent Working in Agencies
I've just completed a major piece of research recently about the future of agencies – an update on the first report I authored on the subject back in 2012. It's quite amazing the amount of change that seems to have happened in the past few years. Many have talked about the inertia of agencies, and perhaps…
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IA vs AI
At the last Performance Firestarters on The Power of Feeds at Google, our speakers talked about the use of client and third party APIs and data feeds to dynamically update advertising messaging (beyond pricing and stock levels) to add new levels of contextual relevance (location, behaviour, weather, exposure to other media and so on). It was a…