Category: Uncategorized
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Interview With John Grant
To celebrate the launch of his new book, The Green Marketing Manifesto, John Grant has kindly agreed to be interviewed by me (and I’m no Parky so I appreciate this John)… 1. Consumers demonstrate many levels of engagement in this debate. How can brands upsell consumers from disengaged to engaged, from considering action to doing…
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John Grant – Buy The Book, Hear Him Speak
John Grant’s Green Marketing Manifesto is on sale from next Monday. You can pre-order it here. Given the quality of John’s thinking and writing, and the significance of the subject matter, it is quite possibly the most important marketing book of the year. As it happens, there is an event taking place here at IPC…
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Sustainable Fashion
Rebecca Earley is no ordinary fashion designer. As the Associate Director of the Textile Futures Research Group at the Chelsea College of Art and Design, her focus is on the reuse and recycling of fabrics and the reduction of "the vast amounts of water, energy and toxic chemicals used in their production". Whilst I was…
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Blog Action Day
When I signed up to Blog Action Day sometime ago 3,500 blogs were a part of the initiative generating a claimed reach of over 3 million people. The concept behind it was gloriously simple – as many blogs posting on one issue (the environment) on one day (today) to raise awareness, create some noise, hopefully…
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Blog Action Day
I’ve no idea whether this will make a difference but maybe, just maybe, it will so I’ll be supporting it on October 15th by posting on environmental issues. In a very short space of time they already reckon they’re reaching an audience of over 3m so that’s gotta be good…
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I’m taking a mini blogging holiday but only for a week so normal service will be resumed before you know it. Have a great week. Image courtesy
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Beginners Guide To Giving a Damn
Iain Tait is championing this video produced by Airside and Mother . It has a simple but important message. It’s also funny, watchable and really rather good. So please blog it, visit it on You Tube, link to it, digg it, stumble it, whatever you can do to spread the word…
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The Age of Conversation…
…is indeed here. Don’t normally do many shout-outs but this is an exception. An idea originated by Gavin and Drew, featuring 100 thought-provoking chapters written by 100 eminent bloggers who have all contributed free of charge. I’ve just downloaded it and already it looks like there is some great thinking to digest. Proceeds go to…