Month: March 2007
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Chocolate as art
Max Brenner is a man on a mission. A mission to 'create a new chocolate culture in the world'. Originating from Israel, his 'Chocloate by the Bald Man' brand is currently doing very well in Australia, and he's now opened stores in NYC, The Philippines and Singapore. He is creating a series of 'chocolate bars'…
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Bulls**tr
Check this out . Useful for the next time you need to AJAX-enable your life-hack.
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My Karma ran over your Dogma
I like Karma. Call me an old hippy but Karma rules. At the recent AAAA conference Jim Stengel (P & G’s Global Marketing Officer) described a quite profound cultural shift that the world’s biggest marketer is undertaking in its advertising models: “It’s not about telling and selling. It’s about bringing a relationship mind-set to everything…
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Thought for the day
"Ask not what you can do for your country. Ask what’s for lunch." Orson Welles
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The best book on magazines…ever
Possibly. Steve Taylor’s ‘100 Years of Magazine Covers’ tells its own story. An eclectic and broad mix of covers including The Face, The NME, Vogue, LIFE, Paris Match, i-D, Rolling Stone, Time and Oz are presented alongside references to their ‘historical and visual context’. As the write up says: "Magazines, as ephemeral snapshots of a…
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The R in CSR
There’s been an interesting debate in the plannersphere about the success or not of the Red initiative. For what it’s worth, I can understand why some think it has stalled in the face of consumer cynicism but it operates off a unique model so perhaps it’s a little early to say for sure. But it’s…
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How many stories are there?
Brands tell stories. But how many different stories actually are there? Are there really only so many ways to construct a narrative? And if so, how many? This is the question answered by Christopher Booker in his book ‘The Seven Basic Plots – Why We Tell Stories’. Booker’s theory is that all stories, whether it’s…
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Global energies
The excellent Henley Centre Headlight Vision has released a report on what they call their ‘Global Energies’, the 12 global trends which are a “source of inspiration for new ideas and a spur for innovation, enabling companies to be more outward-looking, future facing and customer-focused”. Here are the highlights: 1. Stop-Go Lives The temptations…
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Service will resume…
Unfortunately I have had a rather major IT glitch (ironically caused by the IT department) which has prevented me from posting for the last couple of days but I’m happy to report that I’m now up and running again so normal service will be resumed anytime now…
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Ugly evolution
Thanks to Stan at BrandDNA for posting about Channel 4‘s trailer for Ugly Betty, which shamefully I have to admit, I missed. Lovely take on Dove Evolution though so worth revisiting…