Month: April 2008
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Blended Measurement
Online is sometimes a victim of it's own accountability. It can be hard to navigate in a blizzard of metrics, and putting measures against social media is even tougher. In the old world, our measures were constant, controlled, fixed, familiar, steady. Social media is fluid, moving, changeable, unexpected. Campaigns used to be nicely packaged entities.…
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The Museum That Travels
I saw this on the Wallpaper Twitter feed (disclosure: I work for the company that produces Wallpaper). And I'm not sure I've seen anything quite like it before – an art/architecure/brand fusion resulting from a meeting and subsequent collaboration between Karl Lagerfeld and architect Zaha Hadid. The Chanel Contemporary Art Container is a mobile art…
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Columbo And The Art of Insight
There was always a moment in every Columbo episode where Peter Falk was on his way out the door and he'd pause, turn around, and say "Just one more thing…". I've always believed that insight should be a key driver of business strategy and thinking which is perhaps why I like this presentation by Matthew…
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The Rules of Attraction
I was at a talk by Charles Leadbetter the other night where he was talking about his new book WeThink. He used an analogy I liked. The quickest way to get a bird from A to B is to strap it to a rock and throw it. But in doing that you take away all…