Year: 2013
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70, 20, 10
I've been talking about 70, 20, 10 models for a good time, and it seems that it's applicable in a wide number of different contexts. Generally, it relates to the idea that the majority of time, focus, attention or resources should be focused on established practices or core methods, but room should be left for…
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Rapid Prototyping Google Glass
It's tempting to think that the prototyping for a project such as Google Glass would have been a complex, lengthy process lasting months if not years but this short, charming talk from Tom Chi (experience designer in the Google X team) gives a fascinating insight into how their process of creation was greatly accelerated through…
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Conference Call
“The first thing that comes to my mind when I think about pitching for projects is the conference call”, says Justin Leibow. Conference Calls from Justin Leibow on Vimeo. HT Rubbishcorp
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Growth Hacking
I'm not one for jargon (lord knows we don't need another catchy phrase to describe something in marketing) but I rather like the applicability of some of the concepts around so-called 'growth hacking'. Lifting and paraphrasing liberally from these different definitions of the term from specialists (worth reading the whole thing) growth hacking is "a fancy…
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Noticing, Creating and Being Young
Seth Godin, with a challenging viewpoint on raising 'free-range kids', taken from the last four minutes of this great podcast interview, hosted by Krista Tippett, and themed around the art of noticing, and then creating: "As parents, we're often pushed to make this choice…keep your kids out of the connection world, isolate them, and make sure…
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timeSpace
I'm a fan of much of what the New York Times is doing to try and reinvent their business. Their porous paywall means that their content remains a part of the sharing and search ecosystems, expanding their reach, and ensuring that their content is still seen and discovered by a global online audience that doesn't play…
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Post Of The Month – January 2013 – The Winner
Another close run thing in this months vote. Tim Dunn's post was an early leader but in the end it was Martin Weigel's excellent post demolishing brand 'onions' (and other brand shapes) that sneaked the win. So well done Martin. You get the props of your blogging peers and are entered into the Hall of…
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Post Of The Month – January 2013 – The Vote
Thanks everyone for the nominations. Our vote this month is between: Brand Onions: The Crying Game by Martin Weigel Maybe It’s Our Expectations That Need To Change, Not Ad Agencies from Tim Dunn A Creative Legends Lessons For Planners by Sarah Carter What If Ad Agencies and Design Studios Stopped Fighting & Got Together? from Glyn Britton Vision and…
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Post Of The Month – January 2013 – Nominations
Time to open up for nominations for the first Post Of The Month for the new year. I've had a few nominations sent to me already, and it's been a good month for great writing, all of which means I have decent list already. So as usual I've listed out some starters below and if…