Month: March 2014
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A New Brand Of Marketing
Scott Brinker is one of my favourite writers on the convergence of marketing and technology. He has an excellent blog, and has just released a free (and at 40-odd pages, short) book on A New Brand Of Marketing. He defines this in the context of two overarching shifts – a broadening in the scope of…
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How Google Hire
There were a couple of things that really stood out to me in this interview with Laszlo Bock, the SVP of people operations for Google, talking about the criteria they use for hiring. Whilst vertical skills such as coding are important for a significant proportion of roles, the significance of softer skills is really emphasised. I…
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Google Firestarters 11 – The Strategy is Delivery – The Event
Last week we had Russell Davies, Creative Director at the Government Digital Service and erstwhile Head of Planning at Nike, Wieden and Kennedy and Ogilvy amongst others, speak at our eleventh Google Firestarters event. I’ve long wanted to have Russell at a Firestarters and he didn’t disappoint. Regular readers will know of my admiration for…
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This Week’s Favourite Fraggl Links
Here's my favourite links from this week, curated by Fraggl: An excellent post from Tim Kastelle on the biggest gap in innovation – doing nothing and doing something Interesting data from mobile analytics company Flurry benchmarking the half life and decay of mobile apps A fascinating piece on the two year quest by Google to create the ultimate customisable, modular smartphone (above). The value of…
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Post Of The Month – February 2014 – The Winner
Quite an evenly split battle for a good while in this month's vote but it was Graeme Wood's excellent Planning For Networks deck that won through in the end. So well done to Graeme, who gets the props of his peers and joins the illustrious hall of fame. And my thanks to everyone for taking…
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Post Of The Month – February 2014 – The Vote
Thanks for the nominations. So our vote is between: Creativity, collaboration, and the power of silence, from Herbie Hancock by Edward Boches Brand Building in a Digital Age by Martin Weigel Planning For Networks by Graeme Wood 5 Reasons Why Brands are Cutting Out Agencies from John Winsor Why Ignorance is Bloody Beautiful Bliss by Rob Campbell What McKinsey…
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On Content Marketing
There's a good (albeit somewhat one-sided) debate over on Scamp's blog about Content Marketing. I have some sympathy with the view that, as Scamp says, 'to be done well, content requires way more thought and investment than it's currently getting'. There is, of-course, a lot of rubbish content out there. Just as there is plenty…
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Post Of The Month – February 2014 – Nominations
Time to open up for nominations for Post of the Month. As usual I've listed a few of my own favourites below, but please do add to these (in the comments or direct) with any posts that you thought were great, and that were posted in the month of February. I'll put up the extended…
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This Week’s Favourite Fraggl Links
Here's my favourites from this week, curated by Fraggl: The Sell! Sell! Blog had a great take on if the famous Volkswagen 'Lemon' ad was written today (above) A useful deck from Big Spaceship on dealing with Twitter cards A controversial piece with some good points from John Winsor, with five reasons why brands are cutting out agencies A good take from Genevieve Bell (Intel's…