Year: 2014
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This Week’s Favourite Fraggl Links
Here's my favourite links from this week, curated by Fraggl: An excellent post from Tim Kastelle on the biggest gap in innovation – doing nothing and doing something Interesting data from mobile analytics company Flurry benchmarking the half life and decay of mobile apps A fascinating piece on the two year quest by Google to create the ultimate customisable, modular smartphone (above). The value of…
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Post Of The Month – February 2014 – The Winner
Quite an evenly split battle for a good while in this month's vote but it was Graeme Wood's excellent Planning For Networks deck that won through in the end. So well done to Graeme, who gets the props of his peers and joins the illustrious hall of fame. And my thanks to everyone for taking…
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Post Of The Month – February 2014 – The Vote
Thanks for the nominations. So our vote is between: Creativity, collaboration, and the power of silence, from Herbie Hancock by Edward Boches Brand Building in a Digital Age by Martin Weigel Planning For Networks by Graeme Wood 5 Reasons Why Brands are Cutting Out Agencies from John Winsor Why Ignorance is Bloody Beautiful Bliss by Rob Campbell What McKinsey…
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On Content Marketing
There's a good (albeit somewhat one-sided) debate over on Scamp's blog about Content Marketing. I have some sympathy with the view that, as Scamp says, 'to be done well, content requires way more thought and investment than it's currently getting'. There is, of-course, a lot of rubbish content out there. Just as there is plenty…
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Post Of The Month – February 2014 – Nominations
Time to open up for nominations for Post of the Month. As usual I've listed a few of my own favourites below, but please do add to these (in the comments or direct) with any posts that you thought were great, and that were posted in the month of February. I'll put up the extended…
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This Week’s Favourite Fraggl Links
Here's my favourites from this week, curated by Fraggl: The Sell! Sell! Blog had a great take on if the famous Volkswagen 'Lemon' ad was written today (above) A useful deck from Big Spaceship on dealing with Twitter cards A controversial piece with some good points from John Winsor, with five reasons why brands are cutting out agencies A good take from Genevieve Bell (Intel's…
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Tom Whitwell on Pricing Strategy
A couple of weeks back I went to the second of the Harnessing Disruption events put on by the folk at AdaptiveLab (I spoke at the first one a while back). The events are nicely informal gatherings focused on the theme of disruption in media. One of my favourite short talks from this one was…
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More Development On Fraggl
Last week we did a big development sprint on Fraggl. Since we launched the beta in December sign ups have far exceeded our expectations (which is amazing) and open and click rate (two key measures for us) have remained consistent and consistently higher than industry average (by a large multiple). We did a user survey…
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End Every Day With A Beginning
I loved this advice from Todd Henry for staying focused through long-arc projects and remaining less prone to procrastination and the 'assassins of creativity', particularly when we start work at the beginning of the day. Instead of always beginning with the end in mind, says Henry, we should end with the beginning in mind. His two-minute strategy…
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This Week’s Favourite Fraggl Links
Here's my favourite links from this week, curated by Fraggl: What a great idea. Sammy Screamer (above) – a cute little motion sensor controlled by your phone with lots of applications I liked this talk from Tracey Follows at the APG's Noisy thinking event on 'Planning 3.0 – Planning without a roadmap' A great feature on the work of Genevieve…