Year: 2020
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Post of the Month – July 2020 – The Winner
Thanks everyone for taking part in this month's vote. There was a strong showing for Tom Roach's excellent analysis The Wrong and the Short of it, but the winner in the end was James Hankins and his more e-commerce-focused analysis. So well done to James – you're entered into the hall of fame. Next month's…
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Post of the Month – July 2020 – The Vote
I’m a bit later than intended with this (sorry), but thanks for the nominations – here is the shortlist for this month’s vote: Puncturing the Paradox: Group Cohesion and the Generational Myth by Ben Shaw The End of Cultural Icons by Ana Andjelic Why the BooHoo Story tells us more about ecommerce than we’d like to admit by…
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Post of the Month – July 2020 – Nominations
It's time again to open up nominations for Post of the Month – if you have a post that you've read over the past month and that you thought was particularly good please do nominate it in the comments below or direct. I have a few starting nominations as usual which I've listed below but…
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Future-Back
I've done some backcasting before now in my work with clients but I liked the way this is framed in this article in terms of how most leaders think 'present-forwards' rather than 'future-back' 'Present-forward leaders build their organizations in increments, following the rules and procedures that work today. Future-back leaders, in contrast, visualize what their…
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Post of the Month – June 2020 – The Winner
Another busy vote this month and a strong showing for Tom Roach's insightful post on brand purpose but in the end it was Amy Kean's excellent post on agency culture that won the vote. Well done to Amy – you join the hall of fame. My thanks to everyone that nominated and voted.
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Post of the Month – June 2020 – The Vote
Thanks for the nominations everyone. So our vote this month is between: Brand Purpose: The Biggest Lie the Industry Ever Told? by Tom Roach Pricing Freelance Projects by Tom Hirst How Purpose is Permeating Hollywood by Zoe Scaman Feeling Depressed? Have a Bagel by Amy Kean The Modern brand OS by Ana Andjelic What Football Teaches Us by Chris…
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Post of the Month – June 2020 – Nominations
Nominations are now open for Post of the Month. So if there is a particularly good post that you've read over the past month do nominate it by sending me the link direct or putting it in the comments below. As usual I've listed some starting nominations below – as soon as I have a…
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The Age of the Superstar Teacher
In his latest post Mario Gabriele digs into the potential for whether we'll now start to see superstar teachers emerging in the same way that we've seen superstar streamers, gamers, personal fitness instructors and sports stars: 'Sherwin Rosen's 1981 paper explains why exceptional teachers have been unable to profit from their abilities as effectively as…
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Incentivising 10X
Sometimes in my workshops with clients I run exercises around how a team can create possible futures as opposed to just plausible and probable ones. This is akin to what Google have termed '10X' thinking. The idea of creating disproportionate rather than incremental gain. Ideas that force you to break things open, work from first…
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Applying Current Reality Trees
Every so often when working with a client on a project there will be a tricky problem that we need to understand better and one of the best tools that I've found to do this is to visualise the challenge using a current reality tree, which is one of the thinking processes in the Theory…