Year: 2020
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Dynamic resource allocation in a crisis
There's already been a lot of speculation about what's likely to change and not change in the long-term given the current enormous challenges faced by so many businesses, but the reality is that no-one really knows. The one thing that businesses can do right now apart from fire-fight is to stay adaptive, ready to change…
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Post of the Month – April 2020 – Nominations
Well, after a one month hiatus I've decided to bring Post of the Month back, not least because there was so much good writing around despite (because of?) everything that is going on. So I'm asking for you to submit nominations again for posts that you've read over the past month that you thought were…
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Cynefin and the Importance of Contexts
Over the years I've frequently referenced Dave Snowden's Cynefin model as a way of understanding problems and contexts (and I talked about it my books). It's fantastically useful. This ten year old film is a good, short run through: In my experience there is rarely enough thought in strategy that goes in to the types…
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Post of the Month – February 2020 – The Winner
There was plentiful voting in this month's poll and a strong showing for Nicola Kemp's excellent piece: Enough. But in the end it was Jed Hallam's powerful post on finding belonging that won through. Well done to Jed – you join the hall of fame. My thanks to all those that took part.
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Post of the Month – February 2020 – The Vote
Thanks all for the nominations. So our vote this month is between: Calling for a More-Than-Human Politics by Anab Jain Enough: The death of Caroline Flack raises urgent questions for our industry by Nicola Kemp Finding belonging: imposter syndrome, adland, and culture by Jed Hallam From loyalty to membership by Ana Andjelic Internet Amnesia: Clive James and his website…
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Post of the Month – February 2020 – Nominations
It's time to open up nominations for Post of the Month. If you've read something over the past month that you think is particularly good, do nominate it by sending me the link or leaving a comment below. As always I've listed a few starters below but please do add to these. My starting four…
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Bias to Action
Richard Shotton makes a great point in this post about why marketers so often overemphasise chasing the latest fads at the expense of more established activities. A good part of the reason for this, he says, is demonstrated by a study that was made into (of all things) penalty shoot outs in football: 'In 2007…
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Distribution vs Innovation
'The battle between every startup and incumbent comes down to whether the startup gets distribution before the incumbent gets innovation.' Saying that large, legacy businesses should act like startups is overly simplistic and lazy thinking. There is much that big companies can and need to do to step change innovation and agility (and I've written…
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Data-as-a-Service
I've been writing a new report on marketing structures and resourcing and in the research process came across the concept of 'Data-as-a-Service' (DaaS) via Ashley Friedlein's annual trends post which I think is a useful way of thinking about how to set up data services to underpin a business. The idea of DaaS is that…
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Post of the Month – January 2020 – The Winner
Well we had some lively voting on this months and it there was something of a battle between Martin Wiegel's excellent post, the lovely writing of Gemma Higgins and the insightful piece from Marco Del Valle but in the end it was the latter that got there. So well done Marco – you get the…