Category: advertising
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Big Difference
Thanks to Mike for pointing out that Helge Tennø has posted a load of his fantastic slides up onto Flickr. Loads of really good stuff in there, including the one above – one of my favourites. As Mike says, easy to get
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Delete
A couple of years ago NY based artist and designer Ji Lee printed up 30,000 empty speech bubbles and started posted them on outdoor ads around the city. It wasn't long of-course before people were filling in the blanks, the most interesting
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Detached
I want to direct you to a post from Paul which I think is an important one. Paul references the large cloud of uncertainty and doubt that is with many people right now, causing them to question things that they might have
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Mediocre Doesn’t Cut It Anymore
Some nice, succinct slides from Mike Arauz around 10 key digital principles which, sadly, are all too often missed. I'd like to add another, inspired by a thought from Hugh, that 'Boring is in a LOT of trouble'. The internet has made
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Bothered
Since I presented the community presentation at the conference last week something has been bothering me. My audience at the event was comms planners of about 3/5 years experience. Part of what I talked about in the presentation related to why I
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Augmented Mini Reality
Engagement is more powerful than attention, so I'm rather liking this augmented reality ad for Mini that I saw over at Kris's place. Sure, it's still not perfect, but this is a smart application of it, and I like the interplay between