Category: advertising
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Sowing The Seeds
Jaime has been kind enough to send me the rather special piece of DM which he created for Honda and which recently won him a Creative Circle Gold (thanks Jaime). It’s for Honda garden tools. "Wouldn’t it be nice if after reading
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The Future is Distributed
As with marketing and journalism, so with computing. The latest term to be riding the hype cycle in tech circles is Cloud Computing. The notion that describes a scenario where computing services come not from the PCs on user’s desks, or even
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Chicken Evolution
This is a brilliant spoof of the much-spoofed Dove Evolution. And it even features chickens :o) Via and
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Blended Media, Blended Marketing
"I was drawing in black and white and now I can paint in colour." I love this quote from Moray MacLennan of M & C Saatchi (courtesy of Louise Brown), speaking at last weeks FT Digital Media and Broadcasting conference about the
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Annoyed
This really annoyed me when I saw it. It’s a Spanish print ad for the fnac record stores. And it’s a complete rip off of the great consumer driven idea Sleeveface. Thing is, they haven’t even tried to do anything different. They’ve
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Taking Time Out
Image courtesyEric Picard raised an interesting point late last year about how agencies don’t spend nearly enough time strategising about themselves. He quotes the MD of a UK Digital Agency: "We try to keep our fingers on the pulse of advertising innovation
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On Brand Utility
Image courtesy I like this from Zeus Jones: "To me, marketing as a service is an operating philosophy – not a deliverable. It’s a school of thought around how business success and customer care/acquisition can be achieved. One shouldn’t deliver branded utility
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Samaritans – Vectorscope
Beautiful, this new ad from Lunar BBDO for The Samaritans. As they say on their blog: "People call Samaritans for hundreds of reasons that range from exam pressure to suicide, so representing those states of mind without being off-putting is a tricky
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New Agency Models
This presentation has just been posted by Albion. I’m not a huge fan of agencies saying they are putting digital at the heart of their business, but this is an interesting insight into their thinking nonetheless: http://static.slideshare.net/swf/ssplayer2.swf?doc=albions-new-model-agency-presentation-1197383365359343-3 | View | Upload your