Category: advertising
-
When Is A Tribute Not A Tribute?
Regular readers of this blog will already know my views on campaigns which reproduce creative concepts from elsewhere without at least enhancing or building on the idea in some way. Creative Review have just posted about the new Fiat Grande Punto ad
-
The Departures Lounge
James is running a nice little project over here to compile a collection of funny short films and virals from around the world. Their site has been resurrected after they lost a bunch of files when their hosts went bust, and they
-
Creature Discomforts
OK so this the second series of ads in the "Creature Discomforts" campaign for Leonard Cheshire but the work done by Aardman Animations, designed to "help change the way people think about, and respond to, disability", has been consistently strong and I
-
Annoyed (2)
Yes, I'm annoyed again. I drove past a poster ad yesterday and I had to double back and drive past it again to check what I was seeing. An ad for Smooth Radio that is a straight reproduction of the sleeveface idea.
-
It’s The Way You Tell ‘Em
Penguin have done some pretty smart things to bring their products and their ethos to a wider public. Frankly, I think there's a lot that many brands could learn from how they're innovating, experimenting, and attempting to engage. A thought struck me
-
Being Good
Paul Graham wrote an excellent piece on the value of altruism in business, most notably for start-ups. You can see him deliver it as a presentation here. Benevolance has all kinds of direct business benefits. It powers and supports company morale. It
-
Shut Up And Let Me Go
Maybe it helps that I love the track (from The Ting Tings), but I saw this for the first time yesterday and I think it’s just brilliant. Part of one of the best long-running campaigns there is (are there still many of
-
Balance
Rob@Cynic left an insightful comment on my post below (thanks Rob): "…the marketing and communication industry is so obsessed with 'future' that they forget the emotional power of the past…given we're in a generation brought up on technological communication, the good ol'
-
Unexpected Performance
Short film for Lastminute by Farm. Just over 3 minutes – stick with it, it’s worth it…
-
The Unbundling of Advertising
I'm constantly reminded of the similarities in the challenges faced by the music industry and the communications industry. Both are in transformation, both are learning that it's not about trying to dictate the customer experience, both are looking for new ways to