Category: digital
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Google Firestarters 32 – AI and Algorithms, Efficiency and Effectiveness
The next Google Firestarters is upon us and is happening at Google London, next Monday 2nd September, at 6pm (I'm announcing this slightly later than usual due to holiday). We run two strands of Firestarters events – one for the planning and strategy community and one for performance marketers – and over the past couple…
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Post of the Month – July 2019 – The Vote
Thanks for the nominations. So this month’s vote is between: Lessons from Japanese athletes for creative brief writing by Phil Adams Listening to your inner rhythm by Jim Carroll Want to innovate like Amazon? Here’s their formula by Scott Brinker Russell Davies’ Strategy Advice by Anna Shipman How corporate innovation labs end up preventing innovation by Jared…
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Post of the Month – July 2019 – Nominations
It's time to open nominations for Post of the Month, so if there is a good post that you've read over the past four weeks please do nominate it by sending the link to me direct or leaving it in th comments below. As usual I have a few starters below but do add to…
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Post of the Month – June 2019 – The Winner
There was some strong voting for Alastair Thomson's post The Last Thing Your Business Needs is More Metrics and also Elizabeth Ayer's Don't Ask Forgiveness, Radiate Intent but in the end it was Murray Calder's post on Meaningful Measurement that won through in this month's vote. Well done Murray – you join the hall of…
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Post of the Month – June 2019 – Nominations
It's time to open for Post of the Month nominations. Do you have a post that you've read over the past month that really resonated with you, or that you thought was a particularly good read? If so, then do nominate it by sharing the link with me direct or in the comments below. As…
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Post of the Month – May 2019 – The Winner
There was a strong showing for Richard Huntingdon's post on the mediocrity of middle-distance insight in this months vote but Faris Yakob's excellent post on how to manage anxiety and depression eventually won out. Well done to Faris – you're entered into the Hall of Fame. Thanks to everyone that took part in the vote.
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Google Performance Firestarters – Secrets of Growth – The Event
For the latest in our series of Firestarters events for the Performance Marketing community we brought together three fantastic speakers to focus on different aspects of a critical theme – growth. Google have partnered with Econsultancy recently on a piece of research around how performance marketing agencies are catalysing their own and their client's growth…
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Post of the Month – May 2019 – The Vote
Thanks for the nominations all. So our vote this month is between: Adapt or Die: The Nature of Brand Strategy by Charlie Ebdy The Mediocrity of Middle Distance Insight by Richard Huntingdon Air France Flight 447: Ten Years On by Marc Rubinstein How to Manage Anxiety and Depression by Faris Yakob Why indignation at reviews is so often…
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Google Performance Firestarters: Secrets of Driving Growth
The next in our series of Googe Firestarters events for the Performance Marketing community is taking place at Google Pancras Square, 6pm on 3rd June. For this one we're taking the theme of how performance marketing can play a more central role in driving growth in all its varied aspects. Google have been doing quite…
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Google Firestarters 31 – Ever Changing Marketing
This week saw the return of Google Firestarters and also the return of a format that we've run successfully before based around seven rapid-fire provocations on a theme (subtitled 'The Magnificent Seven'). This time we wanted to broaden the topic out beyond advertising, planning and media which is our normal focus, and so we took…