Category: digital
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The Role for Hyper-personalisation
I don't usually like pre-fixes like 'hyper' as they rarely add much meaning (personalisation is just personalisation, right?) but I think the extent to which Netflix uses sophisticated content personalisation is sufficiently distinctive to justify the hyperbole. In a recent post on the Netflix technology team blog they describe, for example, how they use data…
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Post of the Month – April 2018 – The Winner
There was a decent showing for Tracy Follows' post on purpose and Simon Sinek, Rob Campbell's piece on Greater Female Leadership, and for Bob Hoffman's eloquent post on ageism in the ad industry, but the winner of this month's vote in the end was Jay Owens' long read on The Age of Post-Authenticity and the Ironic…
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Post of the Month – April 2018 – The Vote
Thanks for the nominations. So our vote this month is between: Why Simon Sinek is Wrong by Tracy Follows Greater Female Leadership by Rob Campbell Teach Kids Creativity. Ultimately Machines will be Better At Coding by Tom Hulme The Age of Creativity by Bob Hoffman A Modest Guide to Productivity by Frank Chimero The Age of Post-Authenticity and the…
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Post of the Month – April 2018 – Nominations
Post of the Month often comes round quicker than I realise and gosh, it's that time again. So if you have a nomination for something that you read that you thought was particularly good over the past month (in April) and would like to put it forward to be in the vote you can nominate…
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The Rise of Zero-Based Budgeting
Zero-based budgeting feels like one of those trends that is potentially pretty significant but which few people are talking about. I seem to be coming across it more and more. It's no doubt sprung from the increasing pressure that marketers are under to demonstrate the value of their investments, and the increasing accountability that comes from…
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Post of the Month – March 2018 – The Vote
Thanks for the nominations. So this month’s vote is between: The Case for Chaos by Martin Weigel All Hail the Gut by Heidi Hackemer More rituals, less routine by Gareth Kay Fwd to CEO: The Most Valuable Business Tool Ever Invented by Tom Roach 12 Things Everyone Should Understand About Tech by Anil Dash Serious Fun by Dave Trott…
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Post of the Month – March 2018 – Nominations
It's time to nominate your good reads to be entered into the vote for Post of the Month. You can do that by letting me have the link to any good posts that you've read over the past month either direct or via the comments below. As soon as I have enough I put the…
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Google Firestarters 27 – Crossing the River By Feeling the Stones
Last week was the 27th Google Firestarters and we were fortunate enough to have as our only speaker someone who I've been wanting to have speak for a good while – Simon Wardley. At Firestarters we always try and vary our themes and speakers to incorporate the most provocative and interesting viewpoints from within the…
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Carlson’s Law
“In a world where so many people now have access to education and cheap tools of innovation, innovation that happens from the bottom up tends to be chaotic but smart. Innovation that happens from the top down tends to be orderly but dumb.” (Carlson's Law: source) Thanks to Stefan for mentioning 'Carlson's Law' (originated by…
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Post of the Month – February 2018 – The Winner
Well it was a good selection of posts this month and there was a strong showing for Dan Hon's No-one's Coming. It's Up To Us and Faris's You Are The Media You Eat but in the end it was Colleen DeCourcy's Welcome to (New Economy) Optimism that won the vote. So well done to Colleen. You join the hall of fame.…